SMART ENGLISH — an online English school website
Five pages for a school that teaches online worldwide: class formats, the SEPA assessment with its score breakdown and CEFR report, and a trial-lesson enquiry.
The pages
Screenshots from the live site.
Home
Who studies here, how classes are structured, and what the school offers — with a sign-up for a trial lesson above the fold.
Online classes
Formats, length, group size and the skills the programme covers.
SEPA assessment
What makes up the hundred points, and what a participant walks away with: a report, a CEFR level, a certificate.
Contact and enquiry
A form asking the child's age and level, so the school can suggest the right group straight away.
- Client
- SMART ENGLISH
- Industry
- Online education
- Timeline
- 1 week
- Team
- 3 people
- Pages
- 5
Explains the school and collects enquiries
A parent arrives asking whether this suits their child, and should have the answer before they write. So class formats and the assessment get pages of their own rather than a compressed paragraph on the home page.
- Class formats: groups of four to five, or one to one
- A dedicated page for the SEPA assessment
- A teachers' section with a launch sign-up
- A trial-lesson enquiry and a link to WhatsApp
Five pages around one button
The school teaches online worldwide and has no address to visit, so every conversion rests on the form and the messaging apps. The enrol button sits in the header of every page and the contact details are repeated in the top bar.
- An enrol button in the header of every page
- WhatsApp and Telegram in the top bar
- An admin panel for editing copy without a developer
- The SEPA breakdown as a landing page of its own
What it does
Class formats
Groups of four to five and one-to-one lessons of ninety minutes, twice a week.
The SEPA assessment
A clear hundred-point breakdown across grammar, vocabulary, writing and speaking.
Report and CEFR level
A detailed performance report, a level recommendation and a certificate of participation or achievement.
Trial-lesson enquiry
A form asking for the child's age and level, plus a one-tap link to WhatsApp.
Teachers' section
A community page where teachers can sign up for updates on new teaching materials and webinars.
Admin panel
The school edits its own copy and pages without going back to a developer.
How the work went
- 01
Unpacked the programme
Turned the class formats and the marking structure into something a parent reads in a minute.
- 02
Split it across pages
Decided what belongs on the home page and what deserves an address of its own in search.
- 03
Built it and wired the forms
Next.js, enquiries handled server-side, an admin panel for edits.
- 04
Launched
Domain, meta tags, sitemap, and the admin panel kept out of the index.
Project tech stack
Frontend
- Next.js
- React
- TypeScript
Styling
- Tailwind CSS
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